About

srd is a Young, Growing, Dynamic brand within the GCC

Beyond the 10 years experience and knowledge that epitomizes the GCC, it is our extensive and diverse team of talented designers that contribute with passion to srd.

Leadership

Meet Our People

SH Hamad Khaled Hamad Alkhalifa

Chairman

SH Hamad Khaled Hamad Alkhalifa is the Chairman responsible for leading srd’s group stratergy, operations and business development globally.

Ahmed Fajal

Founding Partner

Ahmad Fajal leads srd, guiding  operational management and development of client relationships

Rihas Assees

Founding Partner

Leading with innovation, creativity, and energy are the cornerstones of Rihas Asees success. He oversees design throughout all projects.

Methodology

Design is intelligence made visible.

Phase I
Strategy & Concept

It’s in the hidden spaces in-between, that the magic happens. Using that harmony, we apply experience knowledge and expertise and a simple methodology that results in exceptional spaces, beautifully realized.

Phase II
Creative Exploration & Design Development

Here is where we further our creative thinking into the three-dimensional design of the project. Every choice, from layout and material to furniture and style is made with your design goals in mind. The stand-out ideas are chosen for development into detailed concepts, and are further refined.
At this stage we will provide

  • Refined planning for all areas
  • Ceiling and lighting plans for key areas
  • Three-dimensional renderings showing selected views
  • Furniture selections and material boards

Phase III
Documentation

All the planning in the world is wasted without proper execution. At this phase we sweat the details, ensuring that every element works to aid the design goals of the project. Once the final design is approved we prepare drawings and specifications to move the design forward for construction.
At this stage we provide:

  • Construction Drawings
  • FF+E Specifications
  • Material Specifications
  • Ironmongery Specifications
  • Sanitary Specifications

Phase IV
Realization

Our work isn’t done after the documentation delivers. We work closely with all contractors to ensure that your finished product meets our (and your) standards of excellence. We will help try to sort out problems as they arise. We want to know how it’s working. We work with you to gather feedback, and evaluate not only how the process went, but also what the response has been from the target audiences.

Clients